Envelope design is the first handshake between you and your customer, the first impression you will leave with him before he even opens the envelope and knows what it contains, dear… Designs are not about marketing ads only, but about all your company’s products or your brand, anything you offer and can be designed Do it right away, caring for the design of small things is your space to create something unique and distinctive, because many companies do not care about it, and this will also establish your brand, its image and its place in the minds and hearts of your customers, it will give them a feeling of luxury and excellence, and now we have to quickly get into the matter, What can a perfect envelope design do for your company? Follow the next lines!
10 Rules for Creative Envelope Design
We always talk about the goal of any design, as long as we understand what is the purpose of the design or what the customer wants to achieve with this design, the more this makes the design process easier for us. And the most important thing, as for the sub-goals, comes to entice the customer to open the envelope, and the next goal is the possibility of keeping it, anyway. As long as the customer likes the shape and design of the envelope, it does not matter what he will do with it after that, there will be additional incentives, of course, if he keeps it, but the most important thing is that he likes and feels With the luxury and professionalism of the brand, now we move on to the rules of design, and we will summarize them in 10 points.
1- A little may be enough
We understand the kind of enthusiastic designers who would like to include everything they can imagine in a simple design, well, an envelope is different from a banner, for example, because the envelope will be received by the customer anyway, and most likely they will look at it, but don’t make them wonder or upset about your design, so a lot of Crowd, too many visual elements, colors, and graphics, may make him hate your design, yes he hates it.. you don’t want that of course, company logo, contact information, and brand colors may make up enough elements in the design of a standard envelope, any other addition would be a risk, creators always love Playing in the danger zone… because that’s what makes creativity. it’s true, but caution is also necessary.
2- Take care of your identity
Before the design team brainstorms the necessary for any design, we must make sure that we are working in a narrow range, and that there is one important thing that limits us its name consistency with the colors of the brand and its visual identity, envelopes should be part of the products of visual identity because we said earlier that every design must To be a building block for the brand identity because this is what creates loyal customers and establishes the brand image in their minds.
3- Be a good brand ambassador
The design here will indeed put it in your portfolio and you will be proud of it in front of your fellow designers, or the next job interview, but you must not forget that you are providing a “service” to the client, you must convey his values and messages, and you should not go out of their framework, and not to achieve your dreams Or your ideas, harming the brand or creating a conflict between its values and messages that it would like to convey, as well as the atmosphere that it would like to convey, for example, you cannot convey progressive or liberal messages in a brand aimed at a conservative audience, in short: keep your extreme creative ideas for your projects, and do what Serves the customer.
4- Use colors smartly
It goes without saying to any professional designer that colors express specific concepts or feelings, that almost every color has a feeling that it expresses, and that mixing two colors can generate another feeling. Thus, this science of color can be used to emit the desired feelings in your customers, for example, the blue color exudes relaxation, confidence, and authenticity. Red stands for passion, yellow stands for happiness and transparency, and green stand for freshness. You can implement the design using such colors and create an emotional bond between you and your customer.
5- Put attractive pictures
Of course, simplicity is the best advice you can get about designs in general, but an envelope without pictures will take a lot of effort to get attention, as you will be competing with other competitors who understand the importance of envelope design too, and your designs will not last much unless you include images within your design of the perfect envelope, so you can benefit from Visual identity elements and include attractive images that are compatible with the design and create a wonderful contrast with it, which can catch your customer’s attention and make them relate to your brand and become a loyal customer to it.
6- Make it include cool illustrations
People love art, they always love to have a creative touch, and that means if there’s a space to include great illustrations that make your mark and touch the hearts of the recipients of great envelopes, always do, great illustrations take you to new heights.
7- Put the logo in a prominent place
The logo is the jewel in the crown of your brand, and therefore the recipient must know from which side this envelope was sent, so you have to put the logo of your brand in a prominent place so that it is the first thing that falls on your customer’s eye when receiving the envelope, and then sees the rest of the elements included in the design Your envelope, usually the prominent place on the top right for the Arabic reader, and vice versa for the English-speaking reader.
8- Put larger versions of your logo
Each envelope design has its case, illustrations can be used, photographs can be used, variations of fonts can be used, and in some cases, the logo can be used in a prominent place as mentioned in the previous paragraph, and larger copies of the logo can be used in the rest of the space in the envelope, This, of course, depends on the necessity of this, but it is one of the methods used in the design of envelopes anyway.
9- It is okay to include your most prominent services
It can give the recipients an idea of the most prominent services and products you provide, this can be done in the form of a list that does not exceed 6 or 9 words for the most prominent services or products, or through pictures. , with a short description of this device.
10- The background is better be exceptional
You have the option of designing an exceptional envelope by placing exceptional elements, and you also have the option to make the background exceptional, exceptional backgrounds may suit multiple elements, to create the appropriate contrast, the background can also be a visually manipulated layered gradient, a pattern of geometric shapes or Illustrations, in all cases make sure that the circumstance is not in any way annoying to the eye, these are of course provided for you by an experienced designer or design team is a great company.
Envelope design may be a difficult task if the designer does not have the appropriate experience to understand the status and nature of each design, you can depend on Ocoda design services, because we have a design team that has the competence, creative vision, and the appropriate experience to implement all types of design at the highest level, contact us and let us discuss your next design.
