Designing a company profile is a process characterized by skill, creativity and professionalism, which is a brief description of its history, services, administrative structure, etc., but because this information may not be very important to most people and no one wants to read it outside the building of the company, and with the exception of services, all this is information that no one pays attention to, Here comes the role of the great design, and the style of writing the attractive content, to make this profile a piece of art that people love to read and even enjoy.

The importance of designing a company profile stems from the need to attract potential customers to you, and give the best image through the best design, and now we are talking about the indispensable elements of any profile, but at the beginning we will take a more detailed look at the profile, and mention its important points, Ready? Let’s go.

What is a company profile?

It is very briefly a written text introduction to the company, telling whom it may concern, the company’s activities, services, mission, goals, vision and work philosophy, including the administrative structure as well, in addition to the word of the company’s owner if he wants, with a brief summary of the story of the company’s founding and the motives for founding, and how the obstacles were overcome Initially, the launch was successful.

Profile purposes

Providing the information investors need about current and future investment plans to assist them in making the decision to invest in this company or enter into a partnership with it.

Providing contact information such as phone numbers, e-mail or website, as well as the pages of social media platforms such as Twitter, Facebook and Instagram, and the permission to communicate through applications such as WhatsApp or not.

Importance of writing a company profile

1- Highlighting values and culture: conveying the company’s values, and the positive culture that the company adopts, whether with customers, employees or society, and that would make its way to the minds of customers of all categories.

2- The public image: polishing the public image of the company and imprinting it in people’s minds, leaving an impression of confidence and pride.

3- Growth plans: The profile is included in its plans for growth and to attract more investments and partnerships that double its capital and raise its market value.

 

Top 10 points to consider in any company profile

We start at the beginning with writing and we will get to the design, and we will talk about the essence of the title of this article and the elements that must be taken into account.

1- Define the purpose

Before writing the company profile, you should ask the client what the purpose is, whether he will send it to his clients randomly, or he will send it to his potential partners to introduce the company’s projects and services, or he will put it on his website, and from here it is possible to determine the most important elements that you will focus on and take into account when writing such as Company values: which must be present in all cases, because these intangible matters are very important, and the value of products or services, in addition to the company’s performance, revenues and the size of its investments.

2- Define the style

You have to write the profile or profile in your head first, to determine the structure or methodology that you will follow, and then write it down as small notes, and the most important ideas about that, there are templates saved of course for writing a profile, but we expect that there will be a unique and more creative value, stemming from Your understanding of the brand you are promoting.

3- Include contact information

This point is important, you can put it at the beginning, but it is customary to be at the end of the file, to serve as a CTA or a call to action, that is, as if you say: After you have taken a comprehensive idea about the company, its activity, vision, mission and investments, contact us now to discuss our partnership.

If the company has more than one target group, it must be clarified that this contact data belongs to investors, and this data is for individual customers.

4- The company’s mission

A section should be written about the company’s mission and is often interested in making a change in the field in which it operates, or following the footsteps of leadership in this field. The consumer market that the company is targeting is described, and the suitability of its products or services to this market, in addition to the excellence of these products or services and the reason for their excellence. And the extent to which it meets the needs of customers, and the final result that the company will reach through this task. Besides profit, there must be a societal or national value.

5- Founding date

The date of incorporation must be included in the profile, and the professional content writer can add to you a dramatic story that tells the turning points of the establishment and how it went through great obstacles, how he overcame these obstacles and launched to success, and how the foundation was relied on ethics such as patience, transparency, and others, and in addition to this, it can be included The commercial register and the statements that indicate the integrity of the legal position of the company.

6- Services

Whether it is a detailed description, or a brief and quick, you should pay a lot of attention to the part for which a company profile is designed, which is the presentation of its services, it is preferable that you answer all the possible questions that the customer can ask in this section, and as long as the customer comes out of this section satisfied, things are fine .

7- Awards and certificates

Now you can brag and be proud as you like, in this section the customer will accept your pride in your company, because this will increase his level of credibility, and he will feel safe with this company, and the more awards and accreditation certificates, and from credible institutions, the more the reader trusts you, and the more he feels the high position of your companies And its value in the field in which it is active.

8- Financial information

In the event that investors are the target audience of this profile, you can include a section in your profile that deals with the company’s financial information, such as current and future financial goals, strategies to increase revenue, the company’s plans to achieve this goal, and past performance that has led to the company’s current successes and achievements.

9- Social Responsibility

This point is of course very important, and we will say why, this point shows that the company is not only interested in financial profit and revenue increase, but also looks at the development of society and work to advance it, and to ensure that its business activity does not harm society, for example adopting environmentally friendly methods of work in its services, In addition to employing a number of multi-ethnic professionals, for example, and equal representation of women in employment, and other ideas that give a progressive character to the company.

10- Partnerships and clients

Just as companies advance with the minds of their employees, their administrative structure and sound board decisions, and just as they build on expertise, efficiency and strong competitive advantages, they also enhance their presence through strong names with which they form partnerships, as well as their clients who put their trust in this company. The more strong and big these names are, the more The more credible the company is, the more it enhances its image in front of potential clients and all readers of this profile.

You can now contact the Ocoda design team to create a profile for a company or a restaurant as you like, because we have a group of the best designers who will be able to achieve your designs in the most appropriate way, feel free to contact us and let us discuss your next design.