Not every Banner, no matter how aesthetic it is, is beneficial for your brand. The first step towards designing banners that will benefit your brand, and at the same time have an aesthetic appearance and eye-catching elements, is to understand your brand, one of the most important “Make your brand” unique, that is, your customer recognizes it without making an effort to tag it.
So, designing a good banner in addition to serving your advertising campaign, whether it is online or on offline, it takes a lot of thinking so as not to miss the point … Leave the paintings to the artists, designing a successful banner means that it is important to the brand you represent and benefits it, but this does not mean It can also be unpleasant or hard on the eyes… To further explain this complex process, let’s take a look at 15 tips that design experts recommend about designing marketing banners, whether online or offline. But before we embark on this journey, let’s start with an overview of banner design and then Get into the step… Ready?
What is banner design and why is it important?
It’s a marketing method, whether it is on the ground, such as the banners we see on the sides of storefronts, in the streets, or on the Internet … such as what we see on the top side of news sites or on the sides as well, both of which are similar in purpose and differ in some matters related to implementation , the purpose of designing a banner is to catch your attention and push you to take the step he wants, whether it is a call, a purchase, a visit to a branch, a registration, etc., this is what we will explain, let’s go.
Think about its purpose
Before starting, think deeply about its purpose to employ design in its service. It’s not just about banners, but it is related to any marketing step, is the purpose to increase brand awareness? Or re-branding or changing its image in people’s imagination, launching a new product, or drawing attention to discounts? opening a new branch? Or taking care of a general issue as part of your brand’s social responsibility measures? If you answer this question accurately, you will have gone a long way.
Think of its place
Banner design followed by niche thinking, is it outdoor or indoor? In a crowded place or little traffic? Is it during the event? Or an exhibition? Or a museum? Where the banner will be displayed, as well as where it will be displayed in that location, will make all the difference.
Also, what makes this banner stand out? What is the background behind it? flowers? Wall? space? Of course, this will be a difference in colors, text, font, frame… and all this.
Think about who you will direct
Not only the target age group or segment, but more specific, will you present it to store visitors? event guests? Art gallery guests? The more you know who you’re targeting, the easier it will be to direct the messages you want to them. For example, if they are in a crowded place, they will not have time to meditate. It’s best to have short, intriguing text, eye-catching colors, memorable photos…and so on.
simple but smart
You don’t have to make a festival in the banner, it is enough to create a contrast between the colors used, to put your texts in the right places, and contain interesting information for those who will see it, the point is not to design a poor banner, but the point is to use the banner to make it effective with the least glare possible.
Keep the text as short as possible
The text used should be short, brevity in texts is an art that the copywriter has mastered (may not include the author of this long article), as usual the important thing is not brevity, anyone can make the text short, but the most important is effectiveness, to summarize your message in a few words.
Put an attractive text
If you walk somewhere and are surprised by the phrase “shop from us,” you may or may not notice it, but when you find the phrase “50% off,” you might be interested to know what will sell for half price even if you don’t need to, a must-have banner design That it contains an attractive sentence, that makes your audience pay attention to what you say, for example: “Finally in your city” or “Installation up to 50 months” … and so on.
Choose your photos carefully
Banner design requires choosing the right images, as well as the importance that the image be of high quality and appropriate, it must correspond to the text, and correspond to what you want your customer to feel when seeing the image, so what? Do you want to push him into it, feel comfortable? Safe? By force? Or make him feel threatened (yes, sometimes a threat can be a marketing tactic).
Use appropriate fonts
Use cursive fonts that look like handwriting only in a minimalistic manner, thin or small fonts, unless they will contain unimportant but mandatory information such as a disclaimer or a statement “Terms and conditions apply”, but the main messages should be in clear fonts, capital letters.
Set your priorities
Like we said, texts should include one sentence that’s short and catchy, like discounts or long-term installments, but compared to the first step of defining the purpose, if you don’t want anyone to sign up, why put your contact details? And if you are going to announce new discounts, how can you not mention the branches where these discounts are available?
The banner should not be overcrowded with text, so you have to sacrifice a lot of information and be satisfied with the necessary, put one sentence in the spotlight, this is what you want your customer to see as soon as he sets his eye on it.
The colors
You might think that the design of banners should contain a lot of colors, and this overcrowding may create the desired interest, but this should not happen, as about 70% of the design of marketing banners adopt black, white or gray as background colors, these neutral colors are what Stand out the contrast and grab attention with really stark colors in the foreground, these are some of the tricks that any professional banner maker will know.
Use the most frequently used and effective sizes
This point is related to the design of the banner displayed on the Internet, in which you buy space in a site or allow Google to distribute your ad according to the big data that it has, you can consult Google AdSense about the most common metrics by banner size.
When designing an online banner, make it harmonious but distinct
It is best if you are going to buy ad space on a site, that the banner design is relevant to the site you are going to display in, in terms of colors and page layout, but it should also look like an ad and be clickable as well.
Be consistent with your brand
If you are not going to rebranding your brand, it must be compatible with your brand identity in terms of colors and fonts, your customer must distinguish your brand, this is one of the most important goals of creating a personal brand.
Put CTA
whether online or offline, after you direct your messages to the customer, you must direct him personally to what he should do, “visit our branches” or “visit our official page” or “book now”, Assuming you’ve convinced him with your messages and your ability to create attractive banners, you should take him to the next step.
Design more than one choice
Whether designing a banner or something else, implement more than one option. In the beginning you will attract more than one idea that excludes all of them except two, design them. And if you use an expert company, you can ask for more than one option to protect yourself and them from confusion.
finally
Banner design is not difficult, you just have to follow the previous steps and try more than once until you reach the result that satisfies you…or you can hire an expert company that has skilled banner makers to get a well-professional result. Contact us now.
