Designing a marketing catalog allows designers to display their skills, use large images, creative coordination, and space that is not available in other types of designs. Clearly, its sole purpose should be marketing, that is, its purpose is to sell only, and therefore efforts must be intensified to design the catalog in order to achieve its purpose, we are now talking about the rules of catalog design that you must not violate no matter what
Catalog design function
Marketing: The catalog must lead to sale, not introduce the brand nor solicit registration, awareness, or otherwise.
Attractiveness: A catalog should be very tempting to sell. The temptation is in two ways, prices, offers and discounts, and the design that highlights these offers and discounts.
Exposure: On the other hand, the catalog stays on people’s desks and on the tables in their homes, which means more exposure to the brand and the realization that this place is constantly offering deals and discounts.
Professional Catalog Design Rules
1- Technical details:
The catalog prints on four pages per sheet, and folds to form the catalog, so designers should lay out the pages for easy reading, add page numbers, and remember to stay away from the edges, so that the catalog does not lose its layout and consistency.
2- Pictures are the hero:
Attractive catalog design is based on images, without good images the catalog cannot be relied upon in any way, you should not use low resolution, poor quality, or dark images, no matter how good the design, with bad images will not work, hire a professional photographer to It depicts products appropriately to entice your customer to buy.
3- Use the appropriate font:
The font should be as consistent as possible with the images and compatible with the typography, rely on two or three fonts maximum for writing, the font should be chosen that is readable, while some encourage diversity but this may be annoying to the reader.
4- The importance of negative space:
The white space in the design must be taken into account and keep its consistency well, the catalog cannot be cluttered so as not to disturb the customer’s eye, on the white space or called the negative space is present and consistent, and must be consistent with the design.
5- How to use the content:
The use of content should be exactly where it is, you have to tell a story about how your products will make the customer’s life easier and meet his needs, suppose a story that the customer has and that it is very real, and that the customer will really need it, this is called creating a desire in the customer to buy, of course there is no creation of desire Complete, but a potential customer is delaying, hesitating, or not interested enough, and that’s what you’ll do with the content.
6- target audience:
Work on making the design suitable for your target segment. Colors, fonts, and images should attract your customers, of any category and of any ages, as well as illustrations. You should not lose your target customer by directing designs, content or illustrations that do not suit him, there are many ages or categories Social or occupational, and each of these categories has different preferences and interests and therefore the catalog design of the goods you want to sell should not lose this segment no matter what.
7- illustrations:
If there is an opportunity for more illustrations besides pictures, these illustrations are able to attract your customers more, meaning if there is an opportunity to make buyers feel intimacy and familiarity with it, this is one of the elements that can convince your customer to buy and that these goods are intended for him, and this is what follows It has more accuracy in targeting your target audience.
8- Be clear be simple:
You can never convince a customer to buy with complexity, the more straightforward you are to the point you want it straight, the much better things will be, and the sooner you convince users to buy, that doesn’t mean you should ever give up on creativity but it doesn’t mean that you should never make it complicated, Be as simple as possible.
9- Colors:
In every design, we must note the colors, and this becomes more important to an extent that you cannot imagine in the design of catalogs, colors are very important, because images with colors are able to attract your customer and force him to hold the design and read it, and the colors must be compatible with the visual identity even Your loyal customer can differentiate your brand.
Make the catalog keep able
Here comes the creative touch of the designer, and this is difficult only for expert, professional, and talented designers, to keep the purpose of the catalog is to get the customer to buy, but the plus point is to turn the catalog into a work of art, keep able, because this means more potential clients In the future, who have a positive and already well-established image of your brand.
Break the boredom of catalog design
A wonderful professional catalog can be designed, with a lot of goods you want to sell, for each commodity a story that you will assume for the customer, with a wonderful description, attractive professional images and illustrations that create familiarity between you and your customers, but there is no objection to placing a page in the eight pages that breaks the stereotype, a goods page and a goods page Also and another page that talks about future offers or an attractive design for a branch, or an introduction to the rest of the products that are not included in the offers. This page will be an additional incentive to associate with the brand, and create loyal customers to it, which means more trust.
Digital version .. more lively
Sometimes the digital catalog can be designed in conjunction with the printed one, and this copy must be more vibrant than the printed one, meaning that we take advantage of the technical possibilities offered by the designs that will be presented on the Internet, some motion graphics and animation techniques can be added, and the elements that disappear and appear, in the form of course that It does not bother the user and does not make him bored, in the end we must realize that direct selling is the most important and main purpose of the catalog, and needless to mention that the digital version uses RGB colors while the printed version uses CYMK colors.
Watch the results
The effectiveness of catalogs can be measured by monitoring the points of sale and the increase in purchase, especially in the goods included in the offers in the catalog. The more positive and satisfactory the results are, the more effective the design is and is able to convince customers to buy. Of course, real offers and attractive discounts are already important success factors. But these offers and discounts unless they are presented beautifully, with a distinctive and attractive design. It will not be the same success at all.
Designing a professional catalog is an effective way to sell and highlight discounts and offers, and you will only be able to increase your sales by collaborating with a designer or design company that has a lot of experience to meet your requirements.
At Ocoda, we have a group of the most skilled designers who can design a catalog that will achieve the sales you have been waiting for, in addition to that we are ready for any consultation regarding any designs for your business, do not hesitate to contact us and we will discuss your next project.
