Invoice design is not a worthless luxury, and don’t think that as long as we can secure the marketing of our products or services and maximize creativity, ideas, and merchandising, invoices and internal paperwork don’t matter. Unfortunately, it can often go wrong, invoice design matters. It is very important and adding a creative touch to it, and it is very important because it complements the image of the company and contributes to building the visual identity of the brand, which is indispensable today in competitive markets and every brand would like to reserve a place for it at the table of profit and continuity. How does the design of invoices affect the Our business and what are the necessary steps for that?

Invoice design and its importance to your business

1- Demonstrating professionalism:

Financial transactions are highly sensitive, although they are the core of every business, and the focus of all transactions between people at work, demanding them becomes more difficult nonetheless for several reasons, so showing professionalism comes as one of the most important reasons for designing invoices in commercial activities.

2- Demonstrate design skills:

In addition to a professional approach, the aesthetic factor comes next, and because the invoice is the last thing your customer sees through you, it must be unique to create a great and consistent last impression with what you want to leave on your customer to come back to you again.

3- Building a visual identity:

You have a great way to consolidate your brand identity, you can display the logo, the tone of the speech, and the distinctive graphics to indicate your brand more and more, as we mentioned in the visual identity article before, every product produced by your company must serve the most important goal, which is to establish the visual identity, which will create you, loyal customers.

4- Making customers feel valued

Customers need to feel more valued and respected in the eyes of companies and stores, so designing a well-executed invoice with a creative touch is the best way to show customers the respect they need. An invoice at this time is your way to say thank you and say goodbye, not to shout at your customers: Pay the cash now.

7 Invoice design tips that you should take care of

Here are the tips needed to design an invoice to elevate your brand and enhance its image in the eyes of its customers.

1- Make it professional

Theoretically, there is no big difference between all the invoices, if you write the necessary data on a tissue or write it on papyrus, there will be no difference, the data is the same, the money required will not be reduced, and the transaction will take place anyway, but there is a difference between an accountant who receives your invoice to complete the procedures He finds it written in dull ink, printed with a poor printer that does not show the data, or he finds a distinctive invoice that he will enjoy working on. Think of your customer and you give him the purchase invoice… Will he keep it or throw it in the nearest trash can, the professionalism here is to make the design of an invoice an opportunity to feel who It is captured by your attention to the smallest detail.

2- Use design to make payment easier

Professionally designing invoices doesn’t mean making it complicated. A festival of colors and illustrations overwhelms the basic information. The designer intervenes not only in the placement of the logo or the inclusion of some illustrations but in the format of the invoice and places to put the data, because the goal of the design is to enhance the image of your brand Branding can lose it completely because the design clouds data or makes the process of reviewing and taking action much more difficult. This is what teaches us that designing invoices should be simpler, consistent with the brand identity, without complexity or glamor.

3- Put the company information above and below

You are obligated to make the header and footer of the invoice, i.e. the top and bottom, including company information such as contact details, commercial register, etc., provided that the rest of the space is for the invoice data itself, make sure that the invoice is not crowded with your data, because the first thing that the recipient of the invoice will look at is what he must pay Also, what will he pay for?

4- Show appreciation to your customer

Although an invoice is the last thing people like to receive because it has a demand for cash, you can make it less intense by showing appreciation to customers by adding a single sentence on the invoice such as: “Thank you for your time.. we know how busy you are” or “It’s a pleasure doing business with you.” Thank you for your efforts… These simple words can make the process of paying cashless intense, and can even make it happy, because you thanked them, and allow them to thank you as well by writing positive reviews on your Facebook page because this can create an emotional bond Between you and your customers, this is the highest position you can reach.

5- Maintain standard invoice construction

Designing invoices does not mean giving up their primary purpose of claiming money, the standard sizes are usually 8.5 x 11 inches, you have to understand that there is key information that you must include in the invoice that cannot be given up, such as the header which serves as the address and is separated On the body of the invoice, with a section for contact details, a presentation of the services or products for which the amount mentioned in the invoice is charged, finally the payment methods and terms and the final due dates for payment, and finally comes the appendix in which gratitude can be shown.

6- Hold on to your identity

You have to stick to the identity of the brand, designing invoices becomes worthless without imposing a visual identity on them because the design itself will lose most of its goals, the colors, logo and the necessary visual elements make your invoice very important, of course, and the things that distinguish you by your customer and establish an image Brand on his mind more.

7- Mention your customer’s name

With all the important things to include in your company invoice design, one of the most important elements to mention is the customer’s name. Make way for it. Not mentioning the name will make the customer confused, wondering if I’m really mentioned or someone else? Even if this point does not come to his mind, he may feel unappreciated, you do not see him as a human being, but rather as an ATM, you see him now as a source of money only, even if this money is yours, and owed to him, but that can make him stop dealing With you, so mention your customer’s name because people like to be called by their name.

Conclusion

From the above, it is clear that the design of an invoice that will be received by a client, office, company, or even an accountant, must be simple, uncomplicated, and contain the elements of the visual identity of the brand, and include the following: the name of the business, the name of the customer, contact details, and the invoice number, the date of payment, a detailed list of services or products provided, the total amount and terms of payment.

You can save all this on yourself and communicate directly with Ocoda To assign an invoice design task that suits your clients and expresses your brand, Feel free to contact us directly and let us discuss your next designs.