The design of packaging bags is related to competition in the retail market during the past decades, especially with the growth of online shopping traffic after the Corona pandemic, so the issue of packaging has become effective, and an aesthetic value as well. It is used for marketing and promoting products, the main function of bags is to be a container for products, and this is the important point for consumers, as for store owners, the matter is completely different, it is a mobile promotional method, basically we have a lot of talk about this matter to say, about mistakes that can occur on the side Are you ready to take this journey with us? Let’s go.

The importance of designing attractive packaging bags

Shop bags come as an interface for a wonderful implementation process in which design bags and printing are combined to produce a suitable container for products, to give your customer the best shopping experience, make them feel appreciated and happy, and reflect on business activity, increase profit and loyal customers.

In general, the process of designing packaging bags, comes after a painstaking study to create a positive impression on your customers about your brand, and to enhance the association of your loyal customers with the brand.

 

The role of packaging design in competition

You may feel that bags are the last thing you can care about in the process of designing bags for your products, but you can imagine the next scene with me, you have unique products, of excellent quality, but you pack them in a black plastic bag, what will your customer’s impression of you be? Do you think he will be good; do you think he will trust the quality of your products? Let’s take it to the next level, I have printed bags bearing the name of your products, but it is a boring print on a poor-quality material and devoid of attractiveness, do you think the impression will improve? Maybe the impression won’t be bad, but it also won’t be good, at least not for new customers, we won’t be sure about your loyal customers either, anyway, you can be sure by yourself, design attractive, print on good quality material, get good impression from your customers, and wait for their loyalty to you.

 

5 mistakes you don’t make in designing packaging bags

Whether you are a beginner designer or have never designed shopping bags before, or even you are a store owner, you will probably ask the designer to make designs for you with fatal mistakes, you may think that they are useful, but unfortunately, they will hurt, and here are the mistakes:

1- Make it complicated

One of the most common mistakes that face any implementation of store bag designs, is the constant desire to make it complex, crowd of colors, text and illustrations, annoyance to the eye of any customer, complexity is of course not desirable in any design, and store bags will be the most exposed promotional tool for customers, they can travel Around the world, don’t imagine that someone in another country uses your store bag and is always exposed to your brand and doesn’t know it, it’s cross-continental promotion, do you want it to be annoying?

 

2- The bag lacks identity

Product containers are your brand ambassador among your potential customers, and therefore you must carry your brand identity, your brand identity is the identifier for your products and services, which distinguishes them among competitors, so your store bags should be an extension of this identity and expressive of it, therefore it is unimaginable that You have an opportunity to introduce and entrap customers with your brand and this opportunity is wasted.

 

3- The texts are not clear

People are curious, but they are also bored, curious to read your brand name and the nature of its activity, if you don’t have clear text in big fonts, well… curiosity will not hold much against boredom, no one will care about your brand, no one will read your brand name, not read the phrase promotional (the slug) and he won’t care what you’re making, he may like the way the container looks, but he won’t care at all what it is, what do you do? Will he be interested in visiting your branches one day or buying from your products or not?

 

4- Boring

It’s obvious, isn’t it? But at one point we must mention even the axioms, the axioms here should be attractive designs, attract the eyes of customers, but this boring word is loose and subject to interpretation, but in any case the matter can be narrowed further, when we say: Follow your competitors, and express a personality Your brand, if you are still confused, you will find that your competitors have advantages in design, and they have weaknesses, take advantage of the advantages, exploit weaknesses and fill in the gaps, without giving up the personality of your brand.

 

5- Unsuitable colors

One of the most important features of great store bags is that they are of appropriate colors, suitable for the quality of products, for the identity of the brand, and suitable for each other, meaning that you will rely on three colors that must be consistent and harmonious with each other, in order not to hurt the customer’s eye and not make him look away from it.

5 tips when preparing design bags

We will not repeat the tips, you can turn the mistakes and reverse them to become tips, but we will talk briefly about these tips because they can benefit you.

 

1- Always rely on simplicity

Make it simple in design, in colors, and even in choosing texts, you need a few words to convey your business messages effectively, the customer will not be impatient to read your life story, but he will quickly move to the nearest alternative and a clear and concise option.

 

2- Think outside the box

This sentence is a little “notorious”, but here we are not going to take it too broad, because that would generate a lot of inappropriate, bad ideas as well, and to judge an idea to be good, it must be appropriate and related to the product, to the brand, and not be ridiculous, meaning to take into account the social and cultural context of the target audience, as long as we can’t get an idea with these specifications, let’s go back to the box and think inside it.

 

3- Put your logo wisely

Logo in a prominent area, doesn’t eat the whole bag, and isn’t too small, is clear enough to read from a close area, and also doesn’t feel like the logo is going to be a monster and eat you because of its size, give each item its own space, slugs, business messages, illustrations, and space to rest the eye of the reader (white space).

 

4- Background with colors

The contrast between the background and the colors is indispensable, yes that is what we will keep saying, do not make the bag red and your logo predominantly green, if you are going to avoid the white background, because it is traditional (thinking outside the box is understandable of course) then you should not create a crowd of colors and disturb the viewer, always in harmony.

 

5- Create a personality for your brand

It’s very cool to put your products in a personalized bag, with the face of your commercial campaigns, or an exclusive cartoon bear for your brand, it’s also good to be in a shape associated with your products, it’s up to you to create a personality for your brand to give your customer an unforgettable experience.

 

For more about store bags design, you can contact the Ocoda team because we are experts in the field and we can do the best for you, feel free to contact us, and let us discuss your next design bags.