It is not surprising that the Instagram design affects the business world after this platform has become at the forefront of platforms that provide visual content, supported by the financial and technical supply of “Meta” or “Facebook” previously, and on this basis designers can have their own touch with their unique visual creations, Business owners have their place in this market for lovers of visual content, so we will talk in the following lines about the most important reasons that drive business owners and designers to collaborate together to get the most benefit.
7 tips for using Instagram to market your products
There is a strategy for everything, a way to profit from all platforms, a method by which you can always make your brand presence strong, and now we will talk about how to make Instagram one of your most important marketing arms.
1- Complete your profile
Make sure that you have added all your information such as placing your company logo in the place of the profile picture, adding in the data about your activity, it can be your logo, as well as your website, in addition to making sure that the username is not default letters and symbols, but also bears your brand name, this is how you can adjust your Instagram settings in a way that highlights your brand
2- Create your community
Don’t care too much about the million numbers, leave it to athletes and pop singers, it doesn’t matter how many followers you have, the most important thing is to have your small community, if you have a million followers but you don’t have loyal customers, people who really follow you and trust your brand, you failed, do you want to become an influencer on social media platforms? Perhaps you are reading the wrong article… This article is about how to create a presence for your brand on the Instagram platform, in a nutshell, my dear… Be sure to create customers… not fans.
3- Track active hashtags
There is no alternative to using the hashtags feature to reach your target audience, this feature tries to focus people with common interests in the same place, for example if your field is in cosmetics, you can post in an already active hashtag like #renewyourskin or launch a hashtag for your brand, through which you can Define your brand and enhance your identity, while at the same time attracting customers.
4- Make your brand lively
Track customers’ behavior, “like” their posts, answer their questions, anticipate their inquiries and respond to their comments, this is what makes your brand vital. Robotic” i.e. there is a bot that schedules publishing, but the brand’s interaction with customers will make it more relevant to the customers.
5- Post content that works for you
You should ask yourself before you post a single Instagram design on the platform, how will it benefit you? What will you expect from him? If it is just publishing, then you have entered the wrong place, you must ask yourself, is the expected return to sell? Selling directly? Is brand awareness? Do you want to show off the sales of your products or crowd your distribution units with great pictures? If it were all about posting branch portals or selfies, that probably wouldn’t be useful today when Instagram has become a platform for online shopping or product browsing.
6- Create a story for your brand
People love stories, if you don’t have a story you have to start weaving it now, it doesn’t have to be a superhero story, it can start with the drive behind establishing the brand and the gap you wanted to close, the more dramatic turns there were the more exciting it was, but anyway no Exaggerate and do not sympathize with the followers and do not make them feel superior to them, make it a share.
7- Show off your products
Why Instagram Design? Why do we publish designs on this platform? Because it is a platform for visual content lovers. Be it graphics or photographs, so this is a very suitable opportunity to show off your products, well business owner, this is the time to add creative designer touches to your amazing product images and leave it to the curiosity of your fans to buy them and increase your profits.
Instagram Design: Tips for Designers
1- Pay attention to color
It is noted that colors are the essence of any design, in addition to illustrations, images, etc., and it is the first thing that users notice in any design, and accordingly creates an impression of the brand on followers, as it can evoke a certain feeling or memory from childhood or evoke a certain atmosphere for followers.
Learning the power, mass, and impact of colors within followers is important to every designer, and the next step right after that is how to mix colors to evoke more than one feeling, or a complex feeling, and that exact feeling is the visual embodiment of the message the brand wants to convey.
2- white space
Just as we care about colors, we should pay attention to the white space. When designing Instagram, a balance must be created between the use of colors and the white space that highlights the colors and makes them more effective in conveying brand messages, and is considered the “lung” of the design, because it is an eye comfort space as well, and more highlighting for texts, colors and graphics, especially since designs that are full of colors are not light or smooth on the viewer’s eye or mind, hence the importance of white space.
3- Always Photos
Since the Instagram platform is primarily dedicated to visual content and image sharing, the Instagram design should also contain images that are always great, appropriate to the design, harmonious with its colors, and compatible with the brand identity and messages, and the purpose of the design.
If there is no association between the images and the brand or inserted into the design, this will confuse your followers, and because the social media user is impulsive and does not like to think too much, once they feel uncomfortable, they may unfollow your account.
4- Keep it simple
Stay away from the complexity as much as possible because as we said that the social media user is hasty and hurried, especially the Instagram user, who only enters to view photos, he will not tolerate noise from the visual elements in front of him, and the complexity will make him not like your design, in all cases choose simplicity because it is the golden rule, if You choose between complexity and simplicity, always choose simplicity.
5- Leave your creative touch
Simplicity does not mean ordinary, it does not mean that you provide a recycled design, you must realize that thousands if not tens of thousands are trying to get the largest number of followers, introduce your creative touch and attract followers to you or continue to arouse their curiosity always, the creative touch sets you apart from your competition and it gives you the right presence on the popular Instagram photo platform.
Instagram considers the arena of designers as their favorite playground, to unleash their creativity and test their skills and great professionalism.
And in order to work on the Instagram design, you can contact the professional Ocoda team, feel free to contact us and let us promote your brand page on Instagram.
