You have a design company or you are a professional graphic designer, and you receive a request from a client who wants to implement print designs, based on that, this person asks about the cost of design and printing, when and where you will deliver the prints to him, there is always confusion between design and printing at this point, and it is one process that may It has a maximum of one person, so we can now discuss the print designs in detail, their definition and importance, with the necessary steps for any designs, and matching the design with the capabilities of current printers, are you ready? Let’s go!
What are print designs?
A design for the purpose of printing, resulting in designs of a digital nature, and the material that will host these designs, paper, cardboard, rubber, plastic, fabric, metals, or even ceramics and granite (mugs and cups), and the repetition of copies is not considered related to the printing process, as for the purposes, it is to consolidate the brands in the minds of their customers and employees as well. The designer can have contact with a certain printing press, but most of the time it will take the designs from the designer, and deal with another printing press, which sends it what is required, and then the printing technician implements the designs.
The most popular types of print designs
There are several types that fall under this name, we will mention the most famous of them, and then we will talk about their service for marketing purposes.
Business card design
For communications and brand promotion, and to complete the company’s image by distributing it to whom it may concern, and those with whom the company intersects at work are clients or partners, whether entities or individuals.
Banner Design
Mostly it is used for commercial and marketing purposes, but banners can also be used for events held by organizations, exhibitions and conferences, and even personal events and family celebrations if they are held in an outdoor hall.
Book cover design
Because the book cover is its gateway, especially marketing books such as catalogs and others, the cover always attracts the customer to browse the book and know its content.
Brochure design
Companies print it to promote their products, and it is called “folded” because it is commonly folded 3 folds, but it can be two folds, and it can be more than three folds if necessary, and it is more at the beginning of the launch of the brand or when you need to promote offers.
Flyer design
Flyers are explicit advertising publications, and they are considered the cheapest, and even in the Internet age, they are still receiving the greatest popularity, especially as they are direct, effective, and easy to reach the largest number of audiences, but there is another step, access does not mean reading, but a great appropriate design will make people read and care with content.
Packaging labels
As long as there are many types on the shelf in the market, the exquisitely designed packages, on which eye-catching labels rest, prevail, the most boxes containing attractive and artistic colors and graphics, but the customer can feel the quality of the product through the label only or the design on the package, even before trying it.
Stickers
Perhaps if we say that there is such a thing as print designs, posters may immediately jump to your mind, this is the classic form of prints, teen rooms have always been filled with posters of their favorite art and sports stars, but poster printing has evolved a lot from this cliché, and posters have become a way to promote the brand commercial and marketing.
Shopping bag design
Check out our article on shopping bag design, which was comprehensive, and how we said bag marketing is a free mobile ad, especially with the constantly happening recycling and use of it over and over again.
Vinyl design for cars
This of course benefits the shipping companies, or the companies that ship their products and have the option of home delivery, it is also a mobile advertisement, a car that walks in the streets and promotes your brand.
Menu design
It goes without saying that any restaurant needs a printed menu, even if you are going to be interested in attracting customers through the electronic menu on the Internet, or even scan the QR code to bring the menu on his phone, but this does not mean that you can dispense with the design of the printed menu.
Which is more important: print designs or digital designs?
This question does not mean that there is a conflict between the old and the modern, nor is there a trade-off between the print and the digital, what can be displayed on the Internet can be printed if it will achieve the desired goals, and vice versa, both share in reaching the target audience, and strengthening the brand, and their function is complementary, as they must Together, they cover the entire target audience.
Technically, it can be said that both are also similar in most skills, any digital graphic designer can create typographic designs with the difference that they will need more experience to ensure that the design matches the requirements of printing perfectly.
In addition, digital designs can be modified dozens of times, at negligible costs, in contrast to printed designs, which usually have to be nearly perfect because a single mistake can cost a lot to fix, and may require a complete rework.
Also, the builder of designs for print should focus too much on sizes, because even a few millimeters can do great harm.
How do print designs achieve marketing objectives?
Let’s move on to the most important part of the article, which is why should you produce printed designs to promote your brand or your products and services, when you can be satisfied with digital designs and display them on the Internet? There are 3 reasons that we will quickly review.
Advantage over competitors
If your competitors use digital designs as the only means of design and dispense with the use of typographic designs to promote their products, this means that when you create designs, you will have advantages over them, as it has reached everyone, whether they are online or offline, which means a promotional feature, which will put you in the forefront.
Visible and tangible
Printing gives customers a sense of the importance of the brand, that it is on the ground in a realistic way, and that it has makers working on reality and creating promotional prints, and gives you the feeling of greater credibility, and that this company is from the days of print designs and is still maintained, which means its legacy and continuity for decades.
Not everyone uses the web
When you walk in the street or wait for the doctor in the clinic, you find everyone has bowed his head and lived with his phone, yes, most people now use the Internet, but there is a group that does not use it, either because of lack of interest or a desire to immerse in reality more, and a large group of addicts still do not They take it seriously, so that it is not possible to conduct transactions through it or to trust a brand that it promotes, so the appropriate means for this category is to promote through printed designs only.
Now you can get in touch with Ocoda Design because our great team can create all kinds of print designs, feel free to contact us now and let us discuss your next design.
