When we say Snapchat design, we mean real design, because designers sometimes create to design Snapchat filters, as well as design the appropriate lenses, and there is no doubt that the Snapchat platform is one of the most important platforms currently, especially in the Arab Gulf region. In Saudi Arabia, for example, about 90% of those who use it use it. They are between 14 and 34 years old, so it is a great marketing arena for business owners and brand promotion, now we are going to talk about designs suitable for daily Snapchat stories with more focus on designing Snapchat filters which is a great way to promote products and enhance brand image on social media platforms.
What is the importance of Snapchat filters to the world of business?
The filters feature from Snapchat is one of the most important features in the application, and it helped to promote it abundantly, and raised its shares to high levels. The daily application download rate was about 600,000 times around the world, but after adding the swipe filters feature, this rate has become Almost double, and while a study found that the feature of filters in the Snapchat platform makes it almost the most important, as users spend more time using the platform because of it, and therefore filters were used to market brands and increase their popularity by designing unique Snapchat filters for these filters, which about 40% see them Up to 60% of Snapchat users are daily active, which means that it is the most prominent feature of the platform.
Snapchat Design Professionally: 7 Tips for Filters
Now we come to the most important aspect that we are addressing to the designers, and if you look up, you will notice that the name of the article talks about the design of Snapchat in general, but we wanted to focus on filters only because it is a unique feature in which Snapchat specializes and not others, and because the only way that matters to the business world here, nor There are others, because the second way is to contract to display ads as normal, like the rest of the platforms, between the stories of content makers on the platform, and in this case you can only know the appropriate sizes for the platform, but there will be no big differences between the designs for Instagram, for example, or the special designs On Snapchat, you can read and take advantage of our Instagram article, but now let’s know more about filter design.
1- Select your idea
Snapchat design needs an idea, the idea is always determined to go before the starting point, specify the purpose of the filter design, this will make you exclude a lot of inappropriate ideas, it may be creative and its idea is completely new but not suitable, you should exclude it, because the purpose will determine what is appropriate for the brand, for example If the purpose is to promote the new brand, then the logo will be the best thing that you will focus on, but if you want to let them know about the existence of an event, you should use the name of the event, its place and time, and the new product must be included and its tagline.
2- Start the fun phase
After you define your idea and know the purpose of the filter design, we move on to the fun stage of designing Snapchat and its funny filters. Know that Snapchat is basically a place for fun, you rarely find anyone in it who talks seriously, the content is always light and funny and the goal is to play with friends and joke with them, so make The filter is fun in a different creative way, new, and full of fun, the designer besides being professional and skilled also needs to have a sense of humor too, if your brand is official and serious, then Snapchat is not for you, of course you cannot give up completely but at least, tone it down A little when entering this platform.
3- Lay it out well
The purpose of the Snapchat design, the filter to be funny, comical and funny, or at least less serious, it must take into account the shape, as this filter will be used for photography and must be suitable for the faces of users, and there are two types of filters, the one that merges with the user’s face, that is, if he puts his face in the camera and turns into one of the “Ninja Turtles” characters. The second type is the one that does not integrate, and is just an enclosure with graphics, text, images, etc., and the purpose and nature of the trademark will determine which type you will need, and in both cases do the test well.
4- Frame the screen
This advice is suitable for filters that do not merge with the user’s face – and they are preferred to be used in promoting business – to add decoration to the filter through which the focus can be placed on the user’s face and take the appropriate picture. Focusing on the user’s face and isolating his image, it can also play the role of “surprise” in filters that are simple, as the user can be surprised after saving the image, it may seem difficult, but with practice you will find it easy and very interesting, what will make Snapchat design your favorite hobby.
5- The importance of texts
Note that the texts should be roughly drawn and designed, not with the usual fonts, because the design of chat filters may differ greatly from the normal designs, usually they are animated and have overlapping and mixed elements, you can make the texts extra fun, you can make them hidden or You need to focus to extract it, without having to make an effort also so as not to bore the user, if you are going to use a specific font, choose it carefully… It is well known that you should not use the usual or traditional fonts.
6- Don’t kill the picture
When designing Snapchat filters, you have to allow the user to put their face, meaning not to make the filter swallow the whole image, people in photos usually focus on their faces and how they will look after the filter, with a filter that does not show them what they will look like you will never succeed, Snapchat itself recommends that the filter uses only 25% of the screen, to give users room to experiment with the filter and how it fits their profile.
7- Be smart with the logo
Your logo seldom finds its place easily in the final images, users may cover it up intentionally or unintentionally, or it constantly blinks and disappears during shooting, people come for the filter because they will like it but they don’t care so much that you want to market your brand, your event or your new product, really they don’t They open snapchat only to shoot and have fun with their friends usually, and they don’t want to see ads, so here comes the smarts, it can be embedded in the design itself as an element or put in a place where it fits perfectly as if it’s part of it.
For more discussion about Snapchat design, specifically the filters, you can contact the Ocoda team to request a consultation, feel free to contact us, and let us discuss your next design.
