You may have heard a lot about the term digital identity and the brand identity of companies and brands, but do you know what the term identity means? What makes the difference between one identity and the other?!

In the following article, Ocoda will help you find out what the identity of companies is, and how to easily differentiate between digital and brand identity, so don’t miss that special article!

1. What is identity and what are its elements?
2. What is digital identity?
3. What is brand identity?
4. What is the difference between digital identity design and brand identity design?

 

First: what is identity and what are its elements?

At first dear reader you have to know what identity and what its usefulness, and what it has to do with the success of companies and brands before you know the difference between their types!, as you see the identity is what embodies the personality, ideas, vision and messages of any company or brand, it may be a name, symbol, logo, image that distinguishes any brand in the market, it is the form that appears in front of customers and the brand speaks to its customers by it, and it is not just a form or image or even A way of communicating, even reaching out to the basic means by which any brand or organization expresses its business, the characteristics, and features of its products and services, and all that attracts customers to it to prefer it from among its competitors, and any identity depends mostly on a set of elements according to the type of identity, to arrive here for the types of identity that we want to know: digital identity, and the brand identity of companies.

 

Second: What is digital identity?

If you look at digital platforms and social media accounts, you’ll find that the number of users of social media platforms has reached 53%, equivalent to more than half of the world’s population, and even 52 million customer visits per hour! All these visits and all these users who represent potential customers for you and your competitors, have you thought about how to attract them to you? The huge number of customers and consumers on all social media platforms such as Facebook, Twitter, Snapchat, YouTube, Telegram, Instagram, WhatsApp, and other social media platforms represent a real fortune for any company or brand owner if they can attract them properly, and to succeed in doing so they have to have a strong and attractive digital identity!

 

Digital identity is your company’s personality on all digital platforms and channels on Social Media, a visual medium that will help you digitally convey your messages, express your goals, and reflect your vision to help your customers remember, choose, favor, and even help you To distinguish your activity among competitors, by choosing a strong digital identity by carefully coordinating, standardizing and selecting colors, in addition to the harmony of the lines used in the design, and identifying the shapes and drawings of the design in line with your ideas will succeed in winning a huge fan base for you, digital identity It consists of designing your logo and all social media designs from page cover, posts designs, motion videos, highlight icons, and many other comprehensive and complete designs covering all your company or brand accounts.

 

Digital identity has several advantages for any brand, the most important of which are:

1. Spread on all social media platforms.
2. Interact with your customers periodically and continuously.
3. Uniqueness in the middle of your competitors.
4. Gain huge numbers of customers from Social Media users.
5. Influence customer minds through the power of social media.
6. Effective communication with your current and potential customers.
7. Use Social Media ads to achieve marketing goals.
8. Reach the largest number of customers anywhere.
9. Accurately target your customers and appear in their preferred way.
10. Double profits and sales by selling through those digital platforms.

 

Third: What is brand identity?

There is no brand, company, or even organization that does not have its own brand identity! A brand identity is the spirit of any company or brand that communicates with its customers, without which the brand will not appear and customers will not trust it because it represents the personality that embodies the company’s vision, it is a combination of elements that represent the visual interface of your brand to connect ideas between you and the minds of your potential customers or even your existing customers, it attracts the attention of customers to remember your brand, and distinguish it from the midst of competitors, to increase their confidence in your company!

 

The brand identity of companies is the design of your brand logo, which is one of the most important elements of the brand identity, which expresses in text or symbolic form the thought of the company, in addition to the choice and coordination of colors and their consistency with the logo of the company, and do not forget the importance of the careful choice of lines which affects attracting the eyes of customers, as well as the commercial identity, includes the design of products and internal publications and all the requirements of the company, the design of external advertising publications, and others to be able to have an attractive and integrated brand identity to increase confidence in your company It succeeds in building a strong competitive position in the market.

 

Brand identity has several advantages for any brand, the most important of which are:

1. Build a strong reputation for the company or brand.
2. A link between customers and the company or organization.
3. Increase the company’s credibility to customers.
4. strengthening brand awareness.
5. Communicate with existing customers permanently.
6. Strengthening the relationships and ties between the organization and its customers.
7. Increase your brand’s presence and excellence among competitors.
8. Earn different and wide categories and segments of customers and consumers.
9. View the properties of your products and services better.
10. Help improve marketing campaign results.

 

You may now wonder after knowing the nature of each identity and its characteristics (what is the difference between commercial and digital identity? Which suits my project?!) in fact, the difference between digital and commercial identity is where your identity appears! Simply digital identity is your digital personality, the body that you will appear in front of your customers on all your accounts on Sushi Media and other digital platforms, while commercial identity is your body and personality that will appear in front of your customers on the truth, in ways and advertisements, in different places and even inside or outside your company! To know which is right for your project, the answer is very simple, both are appropriate, as the two types work together to help spread your brand in the market, you can’t do without your brand identity that appears in front of your competitors and customers at the same time, and you can’t give up having a strong digital identity that imposes your personality in front of your customers digitally and exploiting the power of Sushil Media to influence the purchasing decision of your customers.

 

This is the difference between digital identity design and brand identity design, which work together to build a modern look and personality with a unique and innovative character for your brand so you can compete strongly and intelligently in the market, so if you want to get a creative digital identity, and design a professional business identity for your company, organization or even business, Ocoda is the best professional identity design company in Saudi Arabia and the Middle East ready to work with a skilled team and expert creative designers, feel free to communicate With us now!