With all the various ways of presenting content, the infographic design is one of the best and most effective of these methods, and it is not only about news sites or related to the press to simplify and present information in a visual form, but it is also important for companies, institutions and brands, as it works for people to read the information Without having to read thousands of words to extract some information, infographic design is very important to a brand, and sometimes it is necessary as it is irreplaceable, so we were able to extract the most benefits of infographic design for a brand with the most important tips on how to design, ready to take the journey? Let’s go!

5 benefits of infographic design

We now highlight the benefits of designing infographics for companies and organizations before we talk about tips that can be useful for designers.

1- More attractive:

People draw the attention of visual things more than text, which means that infographics are more able to draw people’s attention than reading an article or publication, although the content is the same information, but 82% of people tend to visual elements more than text according to studies, so the design of Infographics not only make information more memorable but also make your brand more memorable, because visual elements are also more memorable.

2- More Shareable

What distinguishes the infographic also is that it is more shareable on social media platforms than articles or text posts, thus achieving greater interaction on your brand, and do not deal with the numbers of posts that appear to you on your channel because it may be less compared to what does not appear to you, which is copying the image directly And send it to friends in chat boxes and group chat groups on different applications between friends or even family, so do not wonder about the importance of designing a wonderful and exceptional infographic because its importance is really great and deserves.

3- Increase brand awareness:

94% the percentage of views generated by materials that contain visual elements compared to those that rely on texts only, and despite what heavy content or that depends on the abundance of information and the length of the text can be, but the most effective short that contains visual elements always prevails despite the necessity Heavy content sometimes, as visual content attracts more to view, which means increasing awareness of your brand, especially with the logo and its distinctive visual identity, which makes it take root in the mind and gain the weight that the data reflects and respect in the hearts of people, as they consider any data or information that must be respected. Thus, your brand will earn its respect while respecting the data and information you provide.

4- To appear better in search engines:

Consult your marketing team about the importance of SEO for your website, the search engine Google tries all the time to rank web pages by content, so what is most useful puts it at the forefront of search results, and the ranking of pages declines as their importance decreases, and the benefits of the content within them diminish, depending on the destination Google view.

Google highly respects pages that contain images, designs, data and information, which makes their ranking in search results progress, as well as their appearance better when searching by images, so it is very best to work on a great and original infographic design for your company’s websites from now on or hire a designer or company Design takes care of this task.

5- Demonstrate experience:

To design an infographic to explain several points that summarize specific information or a set of data means that you have great knowledge and great experience, because it is not possible to abbreviate something that is basically brief, meaning that if you have a simple experience in a particular field, this does not make you reduce this simple experience , because it is basically simple, but if you have extensive knowledge in this field, you can summarize one of its aspects in points that you can include in your infographic and promote it. Therefore, designing an infographic can make you appear expert in the eyes of your customers, which enhances your image (or brand image, to be more precise) in minds.

What are the rules for designing an attractive infographic?

They are not rules, because infographics, despite their limited templates, are able to be creative as well, while not abandoning professionalism, but let’s say they are simple tips that any designer who will implement infographics can follow.

1- It starts with good content:

Do you remember the designs where we used to say that content here has a minimal role and that the visual element will bear all the responsibility? On the contrary, here, a wonderful infographic design cannot be done without good focused content that contains really valuable and useful information for the consumer, and after reading it, he feels that he has gained real value, so no matter how much the designer tries to create acrobatic acrobatics in the design, without good content, this effort is considered futile.

2- Take inspiration from your predecessors:

It is not necessary for the infographic design to be creative in the best possible way, of course creativity is the essence of design, but here we must study the purpose of this design, and the purpose here is for the viewer to read the content and feel that it is useful, that is, the importance of the design lies in providing the best way to display the content, so Be careful about this..don’t get into conflict with the content because it is what needs to be highlighted here, and leave your desire to showcase your creativity for something in the future, and browse past work of colleagues who have had content of similar length or size and understand how it was implemented, and you are welcome to be inspired or learn from them.

3- Keep it as simple as possible:

Well, dear designer, there is no problem if you want to be a creative designer in the design of infographics, but you must maintain simplicity and clarity and not be at the expense of the most important things here, which is the content, so the design should be as simple as possible, with the least amount of visual glare, And reading through it is easy and clear for everyone.

4- Make the font appropriate:

Because the content here is the most important thing, the visual elements should not come at the expense of the content, and because you know your audience and their interests, you know of course that if your audience is elderly, this means taking care of making the font as big as possible, even if this is completely visible to you This means that you are not from the target group, and the intention of the previous example is to use the appropriate writing font for each infographic, taking into account the target segment.

5- Stick to visual identity as much as possible:

You should know that all design products are consolidating the brand and building its image in the eyes of people, which means that you should not use colors or fonts that do not fit the visual identity, of course the most important thing is that this does not come at the expense of the content, but taking into account the visual identity of course is more important than All that, however, reconciling them is not difficult at all.

If you want to design an infographic for your brand, contact us at Ocoda.com. because we have a team of the most skilled designers in the Arab world, and they have experience and competence in all types of designs.. Let us discuss your next design and promote your products and services in the best and most creative way.