We will give you two news, the first is bad and that the cost of designing motion graphics is unfortunately high, and the second news is an answer to the first news, which is that motion graphics is the best way to market and introduce your products, you can now know the reason behind the high cost, as the process takes weeks of daily hard work, and passes In multiple stages, in order to get a 60- or 90-second video, you must pay a large cost (according to your view) that is equivalent to the cost of other services such as design or content writing, etc., but the fact is that you get a complex of services once, design, drawing, writing and voice commentary enter into One content to make a big hit capable of making you rise to the highest levels of marketing, introducing your products and explaining your services in the simplest and best possible way.
Why is the cost of motion graphics so high?
Motion graphics videos with a creative touch are high in price, and the higher the quality of execution, the higher the cost, and therefore, the higher the quality, the greater the spread, and your customers loved the brand represented in the motion video, you can promote it in more than one way and for a long time, so the cost paid in Professionally and creatively executed Motion Graphics video is cheap for its effect and usage.
As for the implementation that contains simple linear graphics, with jerky motion that does not have fluidity, and boring, painting-like transitions that are displayed without context, instead of smooth transitions, in which you feel that the video is a single panel moving from darkness to light, or from top to bottom in the same place but the reality is that the scenes change, this is a huge creative act.
So real creative work is so expensive for that reason, because it’s powerful, one big hit, but it’s worth dozens of cheap, sloppy, hastily executed videos that lack creativity.
It’s not just about design and animation
Stories inspire people, stories draw people’s attention to them, narration has magic on the audience, so the cost of Motion Graphics is not about powerful hardware, and great visual effects, but about how you use these capabilities and visual effects to tell a great story, the technical capabilities here are just a means to a greater end It’s not about who sits at the computer and whether he can use it and use his techniques or not, but it’s about how he uses these techniques to make a suitable story, you can influence viewers, and make them love your brand and relate to it, having a bad story with the strongest skills in animation and drawing is not It means that you have good motion graphics, but you have good visual effects, so all the implementation team must have a talent for how they can tell stories in the best possible way, that the animation, drawing, voiceover and writing of course, be harmonious to produce this story in the best possible picture, to move Your feelings about the brand.
Exclusive graphics customization
You can open any image or illustration store and download the images you need and then animate and add the voiceover, this is how you can make a cheap video, and this is not an insult to him, it does not mean that we criticize this method, sometimes we need to get it done in a very short period, this can be done The video in only 3 days, if we consider that there is a day for writing and voiceover, and a day for animation, and a third day for reviewing, editing, adjusting the sound, etc., and the alternative to these things, you have a professional illustrator who will create illustrations based on your brand identity, which no one else will use, Because those on stock image storage platforms, open source, can be used by dozens or thousands, so hiring a professional painter may mean that you will dye the graphics with your own brand, needless to say that this will increase people’s attachment to your brand and more love to it.
Voiceover and human capabilities
Well, now we can talk about new technologies that have allowed the voiceover to raise it to a good level, really cool, you can put the text and the AI will deliver it in a proper way, but in fact, it still has a lot to catch up with humans, it can never solve the artificial intelligence in the voiceover replaces the human being. Whatever happens, the matter is not without breath, from the tone that will differ here, from the pressure on the letters, from the shift from serious to fun once, man still has a lot to create in a way that the current intelligence cannot compete with him, you can It relies on artificial intelligence, but if you want a professional voiceover who can bring the texts to life, this can also raise the cost, and thus make the cost of designing a motion graphic video high, and we can do nothing about it.
How much does a motion graphic video design cost?
To answer this difficult question, you must first ask yourself what format you would like the video to be in, what style and what quality, you can pay 10 dollars, you can pay 2000 dollars, but this huge price discrepancy is of course unimaginable Paying 200 times for the same product means that there is a secret in the matter. Do you know what the secret is? The secret is that you will find a person who will take 10 dollars from you in abundance, while you will probably go to someone who takes it from you with 2000 dollars and he tells you that he is busy now, the answer is known now, the drawings are carefully made, the script was written by a talented writer (like the writer of this wonderful article for example), And the professional animation that he did, the voiceover that made the video so lifelike, the sound design that made the video an engaging work of art, all of that would be the answer that makes prices vary like that, and it’s “quality”, if you’re expecting high quality, with great impact, It reflects positively on your brand, so there is no doubt that you will not stop at the cost of designing a motion graphic video, because its return will cover its cost.
How much does a motion graphics video design cost in Ocoda?
We at Ocoda understand very well the current need for professional motion graphics, with reasonable cost and high quality, so we have worked hard to provide packages that suit everyone, and with budgets appropriate for all projects, we realize the importance of motion graphics in the marketing process, so we have a selection of the best professionals, who can Production to the highest level possible, we have a completely professional process from receiving the project and fully understanding it, conducting brainstorming sessions, then writing and editing content and developing drafts, then producing drawings by a professional painter, then entering the stage of animation and sound tuning, it has nothing to do with you We will take rather what we will come up with, and our real reward is customer satisfaction, to feel that his brand has transformed and become something real and vivid in front of him, split into attractive characters, stories and illustrations, if that’s what we get, we won.. and our victory is what will motivate us for the next project, and the challenge next one.
If you have any questions about the cost of designing a motion graphics video or how to implement it, or you would like to discuss its feasibility and impact, please feel free to contact the Okuda team because we are proud of being at your service and being able to implement your dreams.
