Motion Graphic is a medium that has helped thousands of companies and brands deliver their ideas smoothly, flexibly, innovatively, and new! Not every word may serve the desired purpose, so through the service of Motion Graphic marketing experts were able to put ideas and marketing messages in a template filled with sounds, music, graphics, and harmonious movement to attract the attention of customers and snatch their eyes, were marketing pioneers and content makers agreed that visual and audio content, which is the service of motion graphics, outperforms written content and read texts only, where it helps to attract the attention of customers more, and pushes customers to complete the viewing to the end and thus get the message The marketing is complete.

 

The animation or motion graphics begin back in the 19th century, where they were just paper presentations and evolved to show the device (Bracciano Scoop) which shows paper drawings as animations by rotating them inside it quickly, and it evolved to show a group of companies that make animations such as Disney, Warner, and many others, and it did not stop there, but with the advent of the computer evolved to show a range of programs that help design graphics and animated characters such as Adobe, which has produced different programs for designing Graphic and motion videos such as After effects, makes it easy and available if anyone wants to design a motion video for their business, and you may be wondering now (what is motion graphic service? In the following article, Ocoda, the best motion graphic design company in Saudi Arabia and the Middle East, will help you find out what Motion Graphics is, and how to help you market and grow your projects, so don’t miss this special article!

 

Article elements:

1. What is Motion Graphic? 
2. The features of Motion Video.
3. What programs are used to design motion graphics? 
4. The use of Motion Graphic in marketing.

 

First: What is Motion Graphic?

The term motion graphic is divided into two parts, simply the word graphic meaning images or drawings, the word motion, which means movement, and the motion graphic includes all kinds of images and videos, or flat drawings, 2D drawings, 3D drawings, illustrations, diagrams, it is a process of mixing a range of interconnected elements such as images, characters, graphics, colors, sounds, music, and sound effects, and voice over according to written content and scenario that summarizes the idea of video motion in a way Creative and new.

 

As the motion video is divided into several types, there is the motion graphic illustration which aims to clarify or simplify the idea or explain it for customers, especially if the content is difficult to understand or a little complicated, then we need to use the motion video to present the idea more simply, and there is an emotional motion graphic which aims in a creative and attractive way to move the emotions and feelings of customers towards a particular issue or order, which mostly depends on the knitted scenario and affects and depends on the influence on emotion, and we also have motion graphic promotional or marketing which is The most widely used genre of our time, with marketing pioneers finding the impact of motion graphic and overall visual content on customers and their ability to reach as many customers and viewers as possible.

 

Second: What are the characteristics of Motion Video?

Motion Graphic has a range of features that make it a favorite for many marketing pioneers and corporate owners, and we can mention the most important of these features at the following points:

• Helps deliver information better and simpler.

• Helps clarify and communicate ideas properly.

• Motion video helps support text content.

• Customers prefer visual content to read the content.

• Motion video is attractive content favored by customers.

• Its superior ability to target and attract different segments of viewers.

• His tremendous ability to convince and influence customers quickly.

• It can connect as many ideas as possible in the shortest possible time.

• Its ability to combine more than one element to attract viewers.

• Easy editing and updating motion video content.

• Describe products in detail and attractive way.

• View how products and services are used.

• It costs less than its capabilities and features.

• Help spread brands and enhance awareness of them.

 

Third: What programs are used to design Motion Graphics?

Many programs can be used to produce high-quality and powerfully influential Motion Graphic videos, including Adobe illustrator or Apple’s Final Cut Pro, but the most used software in motion graphic design is Adobe After Effects from Adobe, which helps you move characters, backgrounds, and graphics, create visual effects and combine them with sound effects to produce creative motion videos, one of the most important features of this program:

• Make and create images and animated words.

• The ability to move addresses, logos, and backgrounds. 

• Ability to customize animated design templates.

• Create special templates.

• The possibility of creating dynamic specialized transitions.

• Add effects to words and graphics.

• The ability to create 2D characters.

 

Fourth: What is the role of Motion Graphics in marketing?

Motion Graphic is one of the most influential marketing tools and methods in all different customer segments and categories, and we can mention some of the benefits of using Motion Graphics to achieve corporate and brand marketing objectives as follows:

 

• Strengthening brand awareness:

With Motion Graphic, you can highlight the face and personality of your brand, make an impressive and special impression in your customers’ minds, and even reflect your ideas and showcase your trends and ambitions through a seamless and dynamic motion video to reach your customers, raise brand awareness and distinguishes you among your competitors.

 

• attracting customer attention:

With Motion Graphic, you can create a creative and innovative video to include all attractions such as photos, graphics, and characters, as well as music, sound effects, and voice-over, and smooth and flexible animation according to the video scenario to attract and catch your customers breath.

 

• Promoting new products and services:

With Motion Graphic, you can view and advertise your new products and services attractively, especially since Video Motion provides you with the ability to view the way products are used, their characteristics, features, and all details in a new way and in the least possible time so that you can clarify everything about the product or service to your customers as required.

 

• Increased profits and sales:

Through motion video, you’ll be able to create powerful and effective marketing campaigns. And through those campaigns you can view all your services and products through a unique motion video to attract your customers in a way that drives them to buy your products and subscribe to your services, thereby increasing your sales and doubling your profits.

 

• Lower cost and less time:

One of the most important features of Motion Video is its low cost compared to its superior ability to simplify information, deliver marketing messages optimally. And its ability to attract customers strongly and in the shortest possible time, where a marketing idea can be delivered in just a minute or two!

 

These are some of the features and characteristics of the Motion Graphic service that are indispensable to any company, organization, or brand, so if you want to get a professional, innovative and new motion graphic video to communicate your ideas and marketing messages, Ocoda is the best professional motion graphic design company in Saudi Arabia and the Middle East ready to work with a skilled team and an expert of leading creative designers, feel free to communicate with us now!